Discover the Exact Marketing System Used to Generate Over $100M in Sales for Remodelers, Builders, & Contractors

Builder Funnel Academy is the #1 marketing program in the industry with the tactics, campaigns, and content to produce consistent lead flow for your construction business.

Discover the Exact Marketing System Used to Generate Over $100M in Sales for Remodelers, Builders, & Contractors

Builder Funnel Academy is the #1 marketing program in the industry with the tactics, campaigns, and content to produce consistent lead flow for your construction business.




Hi, my name is Spencer Powell, and I’m the founder of the award-winning digital agency, Builder Funnel.  I’ve spent the last 10 years building my business and helping hundreds of contractors build theirs. For many of those clients, we’ve helped them double revenue in 1-3 years.

Today, I write for thousands of residential construction companies a month about marketing, business, and personal development.

I’ve built a team of about 20 people - SEO experts, digital marketers and social media professionals who power dozens of multi-million dollar businesses forward.

But if you rewind to 2010, I didn’t have any of that.

Spencer trying to figure out marketing and sales
Here’s my brother and me (left to right) getting ready to do some cold calling...

Back then, I didn’t have a team or audience, and with tons of competition, I couldn’t seem to get traction. 

Lead flow was inching forward, sales were barely increasing, and it all just felt…


Have you spent days or weeks working on your marketing efforts...only to have things fall short?

Or maybe you’ve spent thousands (or tens of thousands) of dollars with an SEO agency, website design company or on a Google Ads campaign that felt like it was going to be uber-successful to only have that money be washed down the drain?

That was me too.  

But, I kept at it. I tested. I went experienced successes and failures. And then...finally!  I broke through!

The system was working generating consistent lead flow for construction companies all over the country.

One key insight I’ve uncovered in the last 10+ years helping residential construction companies grow is that marketing solves all your problems.  

Without a solid marketing plan, your lead flow is shaky.  It’s inconsistent.  

Without lead flow, your sales are a roller-coaster ride.  

Consistency in marketing and sales creates confidence.  Confidence to hire that next project manager or buy that next piece of equipment.  It gives you the confidence to invest in your business without the fear of the unknown.

Think about it.  I bet there’s five things on your list that you’d pull the trigger on right now if you knew you had leads and sales coming in the door tomorrow, next week, next month and 3 months from now.  

It might be a new piece of software.  Or maybe a sales coach.  Or that new hire that will take things off your plate.

Whatever it solves that problem.  

As I was building my marketing and lead generation system, as well as helping other residential remodelers and builders do the same, I made a lot of mistakes.

I spent a lot of time and money on blog content that never ranked on Google.  

I re-designed my website over and over again thinking that was the answer (it’s not).

I dabbled in Google Ads and ended up just throwing that money down the drain.

And, I’ve spent countless hours and tens of thousands of dollars trying to figure out SEO.

For the first several years in the business, I had a lot of sleepless nights due to the lack of predictability in my business and my clients' businesses.  I had to learn the hard way.

But today, I want to give you the short-cuts so you don’t have to.  

Imagine a Monday morning...

You roll into the office and check your inbox.  Several leads came in over the weekend. Some of them already booked time on your calendar for this week and next week.  

You’ve already got a full schedule, so these leads will build your backlog of work.  Your pipeline is full.  

No more scrambling to make payroll.  No more vendors chasing you down for money.  You’re in control.

Sales are strong, and the future looks bright.

If you’re like me, this sounds like the business I always wanted.  One where I can control my schedule, serve my customers, and I can make good money without having to worry about the ups and downs.


More productivity.  More money.  Less headache. A business we love.

So, why don’t we have it? 

We get stuck on areas of the business that don’t produce revenue.  Things like production and systems.  Yes, those are important, but without revenue, those problems don’t exist.  

In fact, we have much larger problems like missed payments or bankruptcy. 

Years start to go by, but nothing seems to change.  We’re still stuck trying random marketing tactics, getting most of our business from word of mouth and referrals even though there’s absolutely no predictability in those channels.  

It starts to feel like we’re spinning our wheels.  We’re always busy, but our performance doesn’t improve.  We get excited about a new marketing strategy or a “hot new trend” that will solve all our lead generation problems, but then we never commit for long enough.

Or we don’t have the right tracking mechanisms in place to know if it’s actually working, so we just quit because it doesn’t “feel” like it’s working.

We bounce from tactic to tactic without a real strategy.

I get it.  Marketing just feels “spammy” so you don’t want to do too much of it.  You don’t want to come across as pushy.

No one wants to be that annoying marketer.

You’re probably gun-shy too from spending hundreds, thousands or even tens of thousands of dollars on your website, SEO, social media, print advertising, truck wraps, and the list goes on and on.  Has any of it really worked?

I bet you’ve even tried Google or Facebook Ads thinking they were the silver bullet only to realize that without a strategic approach, it simply led to lighting money on fire.

Today, I’m bringing you our proven lead generation system that produces thousands of leads every single month.

Unlock the exact strategies, frameworks, tactics and templates we use to design effective digital marketing programs, capture and convert more leads, and grow revenue by 100%.  And do it all without having to learn the hard way, wasting years learning this stuff like I did.

Whether you’re ready to begin your journey into digital marketing or you’re looking to level up your current efforts, we’ll show you exactly how to do it.


The Proven Marketing System for Remodelers, Builders, and Contractors who want more qualified leads, increased sales, and more freedom.



Here's what you receive as a valued member of Builder Funnel Academy



Our process that generated over $100 million in sales for remodelers, contractors & builders is now yours.



Step-by-step video tutorials allow you to implement our strategies easily and start seeing real marketing results.



10 years in the making, our marketing vault of strategies, templates, and tools is now open for you to use.



Each year, these blog topics get 1000s & 1000s of website visitors for remodelers, builders, & contractors.



Jumpstart your social strategy with 3 months of ready-to-use social media content with imagery.



Climb the rankings all the way to the first page of Google with our search engine optimization (SEO) secrets.



Use the campaign that helped one remodeler double their revenue from $2.5M to $5M in just 2 years.



Join our monthly live Q&A and get answers to your burning marketing questions and enjoy discussion with peers.



Be a part of a responsive community of remodelers, contractors, & builders helping each other grow.



Stop searching for website & social media imagery. We have 500+ free-for-commercial-use images just for you.



Our quarterly Google updates will help you rank higher in the search engines and avoid dangerous penalties.

Placeholder Image


You can finally be confident in your website structure! Discover the exact pages you should have on your website.

Placeholder Image


Master the simplest, most effective marketing and sales software for contractors and remodelers.

Placeholder Image


We've been marketing in this industry for over 10 years. Learn exactly what to do monthly to get results.

Placeholder Image


Join Builder Funnel Academy, and get special, member-only discounts on software, courses, services, and more.

Placeholder Image


After sending 100s of emails for builders, remodelers, & contractors, here's what works. [Coming Sept 2020]


How Builder Funnel Academy Works

Builder Funnel Academy walks you through our step-by-step system to consistently generate high quality leads through your website.

It starts with Phase 1: Driving Website Traffic.

Then in Phase 2: Lead Conversion, we show you how to capture and convert leads at every stage of the funnel, even if they aren't ready to buy today.

And finally, in Phase 3: Lead Nurturing, you'll learn how to stay in constant communication with your leads and build a strong bond through your marketing efforts so when they are ready to move forward, your company is the obvious choice.

We’ll dive deep into the exact strategies, frameworks and tactics you need to build a repeatable marketing system.  You’ll get the shortcuts and insights that took us years of hard work and hundreds of thousands of dollars to learn.

No sugar-coating, BS, or random tactics - just the simple, proven steps and systems we’ve proven over a decade, over hundreds of campaigns, and over 200 paying customers.

All of it at your fingertips - recorded and on-demand for you to access anytime, anywhere.

To create the material in Builder Funnel Academy, we compiled our entire proven system, looked at campaigns and strategies we’ve been testing for years, and included the best of the best for you.

You won’t be learning from one of those coaches or “gurus” that teaches from a place of theory and philosophy.  

You’ll be getting the latest digital marketing information from me and my team of experts.  We’re in the trenches every single day, putting in the work.  

We have the unique vantage point of getting to work with residential remodelers, builders and contractors all over the US and Canada, so we know what’s working and what’s not.

No theory.  Just real, tactical advice, campaigns, and strategies that are working for companies just like yours.

“What if I fall behind?”

That’s what we’re here for.  Digital marketing is always changing, but the core premise and methodology isn’t.  Content and education based marketing has been working since the late 1800s, and I don’t see that changing anytime soon.  That being said, when Google pivots or a new social network takes off, our team will be there to test, measure and report back to you so that you never fall behind.  We’re a team of 20 digital marketers and this is literally all we do.  

“I don’t want this to become yet another thing on my to do list…”

The last thing we need is something else to juggle.  Builder Funnel Academy isn’t just another random list of to-dos.  We’ve structured the program in such a way that you’re getting the best of the best - our top campaigns.  You’re only getting proven strategies that we’ve tested in dozens of markets.  I recommend spending 3-5 hours per week for maximum benefit, but you can go faster or slower depending on your goals.

“What if the program isn’t what I thought it would be?”

We've packed a lot into Builder Funnel Academy, and I want to make sure that you not only get all that content before you fully commit to this — I want to give you 30 days to let it digest, integrate it into your business, and make sure this is really working for you.

Try the academy. If you don't LOVE it, I insist that you get 100% of your money back. I'll even eat the credit card processing fees.

It's simple: Join the program and try it for yourself. If the Builder Funnel Academy system doesn't help you create a winning marketing program, I want you to email me. Show me you did the exercises, and I'll give you all your money back.

This guarantee lasts 30 days, which allows you to move through all of the material.

Builder Funnel Academy will show you how to build a multi-million dollar marketing machine. And it's 100% risk-free.

How much longer will you allow yourself to stay where you are?

We all struggle with marketing.  

We struggle to create content that attracts our best prospects.

We can’t seem to rank in Google for our best keywords.

We don’t understand how to build a brand and drive leads consistently.

Worst of all, we tell ourselves that we don’t need help or that we should “just know this stuff”.

I’ve learned that we don’t have to struggle through these challenges alone.  In fact, if we just got help on 2 or 3 of our biggest sticking points, we’d soar by leaps and bounds.

We could change the course of the trajectory of our business.  Of our life.

How many business owners do you know that are 40, 50, or even 60 years old and didn’t achieve what they wanted?  All because they got stuck in their ways and never made a significant change or learned the skills they needed to get to the next level.

Now, fast forward your own life.  What if you did nothing today...and ended up like them tomorrow?

Top performers recognize the importance of learning new skills and acquiring new knowledge, and they look for the fastest ways to learn and acquire those.

Builder Funnel Academy is the ultimate leverage in acquiring the marketing skills and knowledge you need to accelerate your path to business success.

Remember, nothing happens until something gets sold.  And nothing gets sold unless you generate a lead.  

I created this program to be your secret weapon to scale your business, create more freedom in your life, and drive your competition crazy with your marketing program.

Join Builder Funnel Academy today - your future self will thank you.



Don't take our word for it!
Let our clients speak for us on the effectiveness of our marketing programs!

"Builder Funnel has delivered what they promised and much more. As a small builder, we don't have dedicated marketing people in-house but Builder Funnel has become an essential part of our team.  They understand best practices of marketing in our industry and are absolutely driven to create success for us."

- Andrew G.

"Builder Funnel has been an invaluable strategic marketing partner to us for almost two years now. They advise and support us relative to all of our online, social media and email marketing efforts and strategy. We have seen a marked increase in traffic to our website and new leads since engaging Builder Funnel. Their customer service is always extremely responsive, helpful, accommodating and professional. They are also a pleasure to work with. We would highly recommend Builder Funnel!"

- Jon G.

"I can't recommend the Builder Funnel team enough! We have seen tremendous results across the board since we started working with them 3 years ago. From our website traffic and SEO, to capturing quality leads, and our social media engagement, has been incredible. They are on top of their game. Very easy to work with, always available and easy to reach when needed.  If you are looking to increase you digital marketing presence and generate leads, this is the company to do it!"

- Danielle T.

"Builder Funnel delivers on their promise of generating leads. As a small organization, it has been difficult to create a prominent online presence. Builder Funnel's strategies, combined with their attentive service, have made a tremendous impact in bringing new visitors to our website."

- Justin H.

"Our company  has been extremely happy with Builder Funnel's marketing knowledge.  They have increased traffic on our website and I would personally recommend them to any business looking to generate more sales."

- Jason K.

"Working with Builder Funnel, Liberty Homes Custom Builders' strategic marketing initiatives continue to propel this Pocono Mountains professional corporation to great heights."

- John H.

"We've been working w/ Builder Funnel for several years now.  They know the ins and outs of social media - and are able to lead us in a direction which results in new leads! I would highly recommend to anyone!"

- Vicky M.


What's Builder Funnel Academy Worth?

Are you getting the best value by purchasing Builder Funnel Academy? Don't buy before reading this. Here's the value breakdown:

  • Proven Process Framework and Detailed Plan: $7,000
  • Top Blog Topics: $2,000
  • Jumpstart Social Media: $600
  • SEO Module: $2,500
  • #1 Lead Generator: $5,000
  • Live Q&A Calls: $1,800
  • Community Section/Access to Team: $3,000
  • Quarterly Google Update: $1,500
  • Image Database: $1,000
  • Best Website Structure: $1,500
  • Exclusive Discounts: $1,000/year and growing

Total: $26,900

If you paid an agency to do everything over the course of year, you'd easily be paying tens of thousands of dollars!

That's the value of Builder Funnel Academy alone! But let's add in our bonuses on the annual plan...

  • Facebook Marketing for Remodelers Master Class: $997
  • Master Your Sales Funnel: How to Take Your Leads from Call to Close: $497

Grand Total: $28,394

And this doesn't even include the additional value added every single month! This could change your construction business forever and set you on the trajectory to marketing and sales success.

If this sounds good to you, scroll to the bottom to join now!


Master Your Sales Funnel with Spencer Powell [$497 Value]

Learn the best sales tactics & tools from none other than Spencer Powell, President of Builder Funnel!

In this course, you'll learn to:

  • Find new revenue using a CRM and lead tracking software
  • Use a forever-free CRM aligned with your sales process
  • Follow a step-by-step process to track your sales pipeline
  • Never lose another job from inconsistent follow-up
  • Ditch excel, sticky notes, etc. without sacrificing performance
  • Accurately forecast how much work you’ll have at any time
  • Automatically follow up with leads and win more deals

Get access to this exclusive sales course when you join the ANNUAL PLAN for Builder Funnel Academy!


Facebook Marketing for Remodelers with Danielle Russell [$997 Value]

Learn Facebook marketing strategies that get real results with Danielle Russell, Inbound Marketing Director at Builder Funnel.

In this course, you'll learn to:

  • Reach your ideal audience on Facebook easily
  • Attract your prospects with our social media tips
  • Measure your Facebook marketing results with a few clicks
  • Maximize every post with our boosting strategy
  • Use Facebook Albums as an interactive catalog
  • Increase the reach of your videos across Facebook
  • Drive traffic to your website & never miss a message again

Get access to this exclusive Facebook course when you join the ANNUAL PLAN for Builder Funnel Academy!


Builder Funnel Academy Enrollment opens April 1st!

Get the exact, proven process [with easy-to-follow templates] contractors, remodelers, and builders are using to generate leads and sales in 2021.

Join our VIP List

Fill out this form to join our VIP list, and receive a discount, special bonus, and early access.

The Builder Funnel Academy Guarantee 

We've packed a lot into Builder Funnel Academy, but I want to give you one more thing before you fully commit — I want to give you 30 days to use it, integrate it into your business, and make sure it's really working for you.

Try the Academy. If you don't LOVE it, I insist that you get 100% of your money back. I'll even eat the credit card processing fees.

It's simple: Join the program and try it for yourself. If the Builder Funnel Academy system doesn't help you create a winning marketing program, I want you to email me. Show me you did the exercises, and I'll give you all your money back.

This guarantee lasts 30 days, which allows you to move through all of the material.

Builder Funnel Academy will help you build a multi-million dollar marketing machine, and it's 100% risk-free.